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Professional Service



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Importance of Service


Servers have a direct contact with guest, so they are responsible of providing an enjoyable meal experience for the guest. They are also responsible of selling.

Procedures to carry out each service activities should be standardised so that guest�s expectations can be met or exceeded any time, for all our guests.

Many countries are facing the same difficulty to find or the keep good servers.


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Service Activities

Preparation for Service (including taking bookings)
Welcoming (and seating) the Guest
Taking Customer F&B Order
Service of F&B
Clearing
Billing

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Service Methods

Service Methods

Table Service (explained below)
Self Service or Cafeteria (Counter Service, Free-flow)
Assisted Service (combination of Table and Self Service)
Single point service (Fast food, Take away)

The Choice of the Method depends on:

The type of establishment
The type of customer
The time available for the meal
The turnover of guest expected
The cost of the meal served
The location of the establishment

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Table Service

Silver or English Service (Food is displayed on a dish and presented to the guest on the waiter�s left hand, and served to guest on waiter�s right hand)

Russian (Food is displayed on a dish and presented to the guest on the waiter�s left hand. The Guest help themselves)

Plate or American (Service of pre-plated foods to customers usually hold from the right hand and served from the right side)

Gu�ridon (Food is displayed on a dish and placed on a trolley, sometimes with heating units. Then, the half of food portion is transferred from the dish to the plates, and served to customers. When the guest is finished, the second half is served. Also may include: Carving, Flambage, Salad and Dressing

Family Service (Food is displayed on a dish and put on the table. The guest help himself)

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Caracteristics of Cafeterias

Food is prepared mostly in advance and ready for service

Maximum of self service: food items are selected and carried to the table by the guest.

Emphasis is on Food display: foods are arranged attractively with attention to eye appeal.

Large numbers can be fed economically: mass feeding

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Free Flows

Called also �food shopping centre counter�. Instead of following a line, as with conventional counter, guest make their selections from the various hot and cold food stations. Free Flow is used in Commercial as well as in Institutional food service, ideal for cafeterias dealing with large number of guests at a meal hour. Advantages are:

No waiting in line: 100 to 150 guests can enter to the square, chose what they want and disperse more rapidly

Greater flexibility: the square for free flow can expand easily

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Attributes for Staff

A professional and hygienic appearance (explained below)
Knowledge of F&B Menu: in order to advise the guest, sell
Punctuality: being continually late shows lack of interest in work, lack of respect for management and customers
Local knowledge: in order to advise the guest.
Personality: the staff must be tactful, good humoured, must converse with the guest in a well spoken manner, ability to smile. Not too much friendship.
Attitude to customers: The staff must not be servile but anticipate the guest�s needs and wishes. Staff must develop a sense of urgency, sales ability, dealing with difficult customers ability, complaints. The staff must see that the guests have all they require and are completely satisfied.
Memory: Order, Recognise the guest, name, favourite items
Honesty: towards management, employee and guests.

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Appearance

A shower should be taken daily, at least
Always use deodorants
Perfumes should not be too strong
Pay particular attention to hands. They must always be clean, free of nicotine stain and well-trimmed nails
Males should be clean shaven, moustache neatly trimmed
Uniform should be clean and neatly pressed. All buttons must be present
Hair must all the times be clean, and well groomed. Staff with long Hair should tied �up� or �back�
Shoes must be comfortable and clean. Fashion is not important here, but rather safety and foot comfort.
Teeth should be brushed immediately before work
Hands should be washed immediately after using toilets, smoking. Use hot water and soap.
Avoid �mannerism� such as running your finger through your hair, chewing gum, scratching your face


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Teamwork

Making the guest�s experience an enjoyable one is not the responsibility of just one person

It requires the combined effort of all the staff. Team work between service and production employees is a must

Servers should turn in guests� orders to the kitchen in a proper form. Work related with the order should be well distributed in the kitchen, and food should be well prepared and ready in reasonable time. Every one must work together to get the best results.

Developing the Teamwork spirit and maintaining it is every food service manager�s challenge.

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Sample of a Service Sequences

Welcome the guest warmly for giving a good first impression
Ask if they have a reservation
Seat the guest
Pour water
Serve bread, butter
Present the menu
Suggest Chef�s Specialities
Wait that all the guest are seated and after 5-10 minutes:
Take the food and beverage order
Serve beverage
Serve appetisers
Remove appetisers when all the guest are finished
Serve the main course
Make sure the guest has enough bread, water, if not, serve
If the guest is finished with the bottle of wine for an example, suggest another bottle
Remove the main course when all the guest are finished
Clean the table
Present the dessert Menu, or suggest a dessert
Take the dessert order
Serve the dessert
Remove the dessert when all the guest are finished
Suggest coffee, brandy, liquor, cigar
Serve them
When asked by the host, present the check
Surprise the guest (give business cards, candies�)for an excellent last impression

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Taking Bookings

Some Restaurants do not take reservations, some operations do accept under conditions (written confirmation, pre-payment, reservation during a certain time only�) and some restaurant accept without conditions.

Since a reservation is an in advance sale, a commitment that the table will be ready when required, managers must plan carefully.

No Shows, guest who stay longer than usual, guest coming earlier or later, changes in the number of guests for the party make planning very difficult. Managers must anticipate these issues.

When taking booking the following information to take is:
1. Day, 2. Date, 3. Name of the person who calls, 4. Name of the Guest, 5. Number of covers, 6. Time, 7. Address, 8. Telephone, 9. Special request.

When you receive this information, it is advisable to repeat it as a confirmation to the customer, including the restaurant�s cancellation policy, pre-payment policy, changes of number policy.

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Mise-en-Place

Setup tables and clean-up work like:
Laying the tablecloth
Laying Napkin
Laying Covers (Glass, Fork, knife, Plate)
Laying Table accompaniments: Ashtray, salt, pepper, Table number, Vase of flowers
Filling salt & pepper shakers
Watering plants, Vacuuming, taking the dust

Must be done before dining rooms are opened. Sidework tasks can be rotated among service commis, so that no employee consistently gets the easy or hard assignments.

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Order Taking (Guest Check)

Orders are taken, top copy goes to the supply point, like kitchen or bar second copy for service, as a means of reference and billing purpose. (A third copy may be sent to the cashier). To ensure efficient control, the waiter must fill in:

Table number
Number of covers
Date
Signature

A system for ensuring that the right customer receives the correct food without asking the guest is to identify on the order which customer is having which dish.

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Bill

When the guest request the bill, the waiter must collect it from the cashier who prepared the bill based on the duplicate or triplicate of the order taking. He must check that :

all the items are entered correctly
all the items are priced

The top copy of the bill will be presented to the guest on a side plate. One receiving the payment from the guest, the cashier returns the top copy plus any change to the waiter.

The bill duplicate with the guest check duplicates (or triplicates) will be pinned to it.

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Income Control Procedure

No F&B order must be taken from the guest without listing each item on the guest check
No Beverages should be given to the service staff without a copy of the guest check
The amount of sales a food server should have collected is determined by adding the totals on all duplicates or triplicates guest checks
Original & Duplicate copies of guest check must be matched